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Harvey Weinstein

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Harvey Weinstein, who says that his goal is to create a multi-media empire, purchased online community site aSmallWorld through his business - Weinstein Co., the major investor in the WEb site that caters to upscale clients.

I posted recently on another blog about the weaknesses that "Mass-media" sites like MySpace have. This is one of those examples that show the strength of niche markets.

With only around 130,000 members, aSmallWorld reaches out to the Internet jet set with a community that gets rid of all the kids and their endless talk.

Weinstein said "Our goal is to be a major content producer, and content comes in all forms whether that is movies, TV or online, adults are underserved on the Internet, and that is our bet, that they go from MySpace to aSmallWorld."

Erik Wachtmeister founded the company two years ago for the purpose of offering upscale clients places to interact and a place where luxury marketers could target their demographic. This is a great move and success.

The purpose of Weinstein buying a part of the company is to infuse it with cash to move things quicker and serve their fussy clients much better.

One thing I really liked about this is that they are not going to use the extra cash to market themselves to the general population; they prefer to remain exclusive. A good strategy to protect against diluting their market. My bet is that this is going to be very successful as they're doing all the right things.